Do you already spend lots of time and money at Whole Foods? If so, get ready to permanently camp out at its Bridgewater, NJ location: It’s just added on a Whole Foods home store.
The Bridgewater location is the first to implement this home emporium, “Plant & Plate.” Designed by the Austin-based architectural firm Studio Gee, the surroundings are as perfect as the goods for sale.
A rendering of Plant & Plate vs. the finished product. Image: Studio Gee Instagram
Besides a range of kitchen items, housewares and essential-oil-based beauty items, the Whole Foods home store will sell:
Hedley & Bennett aprons
The Whole Foods home store offers a selection of professional-grade canvas aprons. Image: Hedley & Bennett
Philadelphia-based Beaucycled creates earth-friendly jewelry. Image: Beaucycled
Handmade in Brooklyn, Apotheke candles are constructed with plant-based materials and essential oil scents. Image: Apotheke
Plant & Plate meshes well with the Whole Foods brand, with brick walls, an airy layout and local, earth-friendly products.
The Bridgewater store Instagram showcases a small selection of products available at Plant & Plate. Image: Whole Foods Bridgewater Instagram
In an interview for My Central Jersey, Whole Foods Northeast Public Relations Coordinator Tina Clabbers-Feigley described the Whole Foods home store as “inspired by nature.” Natural beeswax candles, mouth-blown glass, earthenware pottery and bamboo utensils and cutting boards are among the nature-inspired offerings.
A variety of home goods line the shelves at Plant & Plate. Image: My Central Jersey
Although there’s been no official announcement, Whole Foods is planning to open other Plant & Plate locations nationwide. Each home store will have its own community-specific look and product selection. “We try with every store we open to adapt it to the community and give people what they want,” affirmed Clabbers-Feigley.
Each Whole Foods home store will reflect the community in which it’s based. Image: Whole Foods Bridgewater Instagram
Local home products at the flagship Plant & Plate include pottery by Bridgewater resident Keiko Inouye. She’s the First Apprentice to the son of Japanese National Living Treasure, Kei Fujiwara. Top restaurants like Fascino, Heirloom Kitchen and Viaggio all display her pottery.
Pottery by Keiko Inouye is available at the Bridgewater Whole Foods home store. Image: Keiko Inouye
What do you think of the latest Whole Foods addition? Let us know in the comments.
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